Why retailers keep using Maze every day

Because it tells each store something new every morning: what its own customers noticed, and which behaviour to focus on today.

Trusted by industry leaders from all around the world

Today’s challenge in retail

Retailers across the globe face the same problem: a strategy that performs brilliantly in some stores completely falls flat in others, even when it’s implemented the exact same way. And many find it hard to know what to focus on to grow the whole chain. This makes it hard to hit important KPIs and limits the revenue potential of the entire chain.

Same strategy, different results

  • Bond Street Customers greeted: 87% Satisfied customers: 90%
  • Oxford Street Customers greeted: 55% Satisfied customers: 67%
  • Westfield Customers greeted: 32% Satisfied customers: 50%
Every store runs the same strategy, yet greeting rates range from 32% to 87%. Where staff greet more customers, more customers leave satisfied.

"It was the only platform that truly got to the root of our customers’ feedback and in-store experience."

Luci Vardy

Global Retail Director at REISS

The solution

We spent the past 20 years refining our solution to this frustrating puzzle. The thing is, there’s no such thing as a one-size-fits-all strategy. Every store is different and performs best when it focuses on what matters most to them. But don’t worry, with the right local insights and guidance, each store can improve in its own way. And when that happens, performance gaps don’t stand a chance.

Every store gets its own focus

  • Bond Street Focus: Give good advice
  • Oxford Street Focus: Offer help in the store
  • Westfield Focus: Greet every customer
Each focus area comes from the store’s own customer feedback, and the team trains on it every day in the app.

What Maze does for your chain

Higher conversion rates

Thanks to daily feedback and coaching in the Maze app, employees know exactly what they need to change or improve to perform at a high level in their customer interactions. And when a salesperson is engaged, motivated and learns the right behaviours, the conversion rates increase.

Engaged employees

The Maze app is fun! Thanks to gamification and positive reinforcement, using Maze feels energizing instead of feeling like a chore. Employees love to use Maze to learn from customer feedback and understand which behaviours lead to the best impact. This creates meaning and motivation, since they get seen by their managers and feel like their work matters.

Less performance variation between stores

Through Maze your staff see that their contribution matters. Maze tells them what they need to do to contribute and makes their workday more engaging and fun. Allow increased staff retention and reduced hiring to become the new norm.

World class customer experiences

Through Maze your staff see that their contribution matters. Maze tells them what they need to do to contribute and makes their workday more engaging and fun. Allow increased staff retention and reduced hiring to become the new norm.

Learn from our customers success!

Expert Ireland

“I do think Maze is helping us build our customer base, increase customer satisfaction and guarantee repeat customers.”

— Ken Glynn Store Manager at Expert Ireland
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Power Norway

“Almost all of our employees use the Maze app all the time. The app creates a culture where selling is fun, and a strong culture is clearly invincible.”

— Jon Lyngra COO at Power Norway
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REISS

“I would go so far as to say it's the most engaging app or new platform that we've launched during my time at REISS.”

— Luci Vardy Global Retail Director at REISS
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Barnas Hus

“Thanks to Maze, we’ve been able to create a goal and take the right actions to reach it”

— Sebastian Lann Retail Director
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Co-op East of England

“It's brilliant, so easy to use. We can quickly get insights and focus on strategic improvements”

— Ronnie Curbishley Data scientist at Co-op East of England
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APOTEKEREN 

“Since we get data and comments in real time, this suddenly becomes here-and-now-knowledge, which makes it easier to adjust accordingly.”

— Helle Steen Sørensen Pharmacist at Herning Østergades Apotek
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Brilleland

“When I see the behaviour measured in Maze being at a high level, I know that around the next corner we have the commercial results.”

— Kjetil Engen Managing Director, Brilleland
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Anton Sport

“It’s crucial that store employees have the opportunity to do what’s necessary. Maze has given them increased pride, and it generates genuine enthusiasm.”

— Steve Green Regional Manager, Anton Sport
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Panduro

“Logging in and seeing good feedback from customers and forwarding it to the store managers, that absolutely fills me with joy.”

— Christina Breilev Area Manager, Panduro
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Fargerike

“It’s a solution that just works, and that is extremely important for a retailer.”

— Stine Solheim CEO, Fargerike
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Three top performers on every store team

Every store team could use an analyst, a coach and a motivator. In the Maze app, Mímir is all three.

The Analyst

Reads the store’s feedback and tells the team what it means. It finds the patterns across all responses, so managers don’t have to.

The Coach

Points to the one behaviour worth working on. It helps the store manager pick the focus area with the biggest impact on revenue.

The Motivator

Makes sure the team hears when they got it right. Positive feedback gets seen, and colleagues can send kudos for it.

Maze is all over Europe

Maze is implemented in 100 chains in more than 10.000 stores and have over 100.000 daily users. We’re the only platform in the world to deliver local insights and recommendations based on what actually matters to the customers.

Get the latest Insights from Maze

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Take full control of your store performance and create incredible customer experiences, right away!

Meet our team and discover why top retailers use Maze daily. In just 30 minutes, we will: