
“I do think Maze is helping us build our customer base, increase customer satisfaction and guarantee repeat customers.”
Because it tells each store something new every morning: what its own customers noticed, and which behaviour to focus on today.

Trusted by industry leaders from all around the world



Retailers across the globe face the same problem: a strategy that performs brilliantly in some stores completely falls flat in others, even when it’s implemented the exact same way. And many find it hard to know what to focus on to grow the whole chain. This makes it hard to hit important KPIs and limits the revenue potential of the entire chain.
"It was the only platform that truly got to the root of our customers’ feedback and in-store experience."
Global Retail Director at REISS
We spent the past 20 years refining our solution to this frustrating puzzle. The thing is, there’s no such thing as a one-size-fits-all strategy. Every store is different and performs best when it focuses on what matters most to them. But don’t worry, with the right local insights and guidance, each store can improve in its own way. And when that happens, performance gaps don’t stand a chance.

“I do think Maze is helping us build our customer base, increase customer satisfaction and guarantee repeat customers.”

“Almost all of our employees use the Maze app all the time. The app creates a culture where selling is fun, and a strong culture is clearly invincible.”

“I would go so far as to say it's the most engaging app or new platform that we've launched during my time at REISS.”

“Thanks to Maze, we’ve been able to create a goal and take the right actions to reach it”

“It's brilliant, so easy to use. We can quickly get insights and focus on strategic improvements”

“Since we get data and comments in real time, this suddenly becomes here-and-now-knowledge, which makes it easier to adjust accordingly.”

“When I see the behaviour measured in Maze being at a high level, I know that around the next corner we have the commercial results.”

“It’s crucial that store employees have the opportunity to do what’s necessary. Maze has given them increased pride, and it generates genuine enthusiasm.”

“Logging in and seeing good feedback from customers and forwarding it to the store managers, that absolutely fills me with joy.”

“It’s a solution that just works, and that is extremely important for a retailer.”
Every store team could use an analyst, a coach and a motivator. In the Maze app, Mímir is all three.
The Analyst
Reads the store’s feedback and tells the team what it means. It finds the patterns across all responses, so managers don’t have to.
The Coach
Points to the one behaviour worth working on. It helps the store manager pick the focus area with the biggest impact on revenue.
The Motivator
Makes sure the team hears when they got it right. Positive feedback gets seen, and colleagues can send kudos for it.

”I do think Maze is helping us build our customer base, increase customer satisfaction and guarantee repeat customers."
Store Manager at Expert Ireland
”Almost all of our employees use the Maze app all the time. The app creates a culture where selling is fun, and a strong culture is clearly invincible.”
COO at Power Norway
”I would go so far as to say it’s the most engaging app or new platform that we’ve launched during my time at REISS.”
Global Retail Director at REISS
”Maze has been the key to the good numbers we have for articles per customer, average purchase, and hit rate, measured against last year.”
Head of Retail Manager at Polarn O. Pyret
"I am pleasantly surprised by the positive results we have had, and how quickly we achieved them"
CEO of Nille
"It´s brilliant, so easy to use. We can quickly get insights and focus on strategic improvements"
Data scientist at Co-op East of England
Maze is implemented in 100 chains in more than 10.000 stores and have over 100.000 daily users. We’re the only platform in the world to deliver local insights and recommendations based on what actually matters to the customers.
Learn strategies and examples of how to grow your retail stores through a culture of behaviour change.


Take full control of your store performance and create incredible customer experiences, right away!
Meet our team and discover why top retailers use Maze daily. In just 30 minutes, we will: