The daily training app for retail staff

Create the best-possible
customer experience

Some of our customers
Maze solution

Inconsistent results between stores?

Have you noticed that certain stores in your chain do better than others when it comes to face-to-face customer service? But do you lack the tools and expertise needed to lift every store to the same high level?

Maze can help. With over 200 successful projects behind us, we know that our approach of gathering feedback from your customers and delivering it in a gamified training app really works. Your staff will be empowered to achieve major, on-going improvements in your business.

Have your improvement strategies worked?

Have the strategies you put in place to improve customer service paid off? Or are you frustratingly stuck at the same level? Would you prefer your customers to receive the same high level of customer service, no matter which store they visit? Achieving this is a major challenge for many operators.

How well do you understand what your customers really think?

Your customers may seem satisfied, but how much do you know about their actual experiences in your stores? Are patterns that negatively impact upon customer experience being repeated without you being aware of them? The answers to these questions are too important to be left to chance.

Are you moving in the right direction?

Maze’s app can provide you with startling insights and analysis based on your data. You’ll discover what drives customer loyalty and which actions have positive and negative impacts on customer perception. Remember: loyal customers return more often and spend more in store. With the right insights you will be able to take the right steps forward.

Maze app

A digital tool for
everyday training of the store team

A better you – with maze

Learn from each and every interaction

Maze works by gathering feedback from real customers and feeding it directly into the dedicated Maze app. This provides you with invaluable insights into how customers experience interactions with your staff, allowing you to improve, day after day.
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Every day is a training day

Maze opens the way for ongoing improvements by turning every customer interaction into an opportunity for staff to practise their skills. They can learn from each other and monitor their own improvement using continuous feedback from the app.


Direct feedback

Receive daily feedback from real customers directly via the app and monitor the customer experience in your store. What sorts of customer interactions are taking place? What is driving customer loyalty, and how can you gain as many ‘ambassadors customers’ as possible?

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Zero-in on results

Focus on results and take charge of the variables that you are able to control. Identify exactly which parts of the customer experience need to improve and begin the journey to increasing customer satisfaction.

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Compare your store
with others

Competition is a powerful human drive. Our gamified app lets different stores within a chain compare results and see how they stack up. Staff are able to introduce strategies that work elsewhere, learn new skills and challenge themselves to do better. What will you set as your goal? Don’t forget to celebrate your successes!

When we ask our store managers which tool affects their daily operations most, the answer is crystal clear. Maze and the Maze app is the best thing that has happened to us.
Anna Karin Holck, former Vice President Customer Experience KappAhl

It’s easy to get started

Getting started is easy with Maze. There are no complicated, time-consuming integrations involved. All we need is shoppers and for you to transfer some customer data and we can get moving. With more than 200 projects completed in retail and other sectors, we have proven time and again that our ongoing training system gets real results.

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A complete solution – without the time-consuming integrations

Maze works together with major technology players including Voyado, Oculus and Sitoo. We have a range of pre-packaged standard solutions available that permit the efficient and safe handling of your data. This means we can get your project started quickly, at minimum cost and without time-consuming IT projects.

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Helping Specsavers to deliver on their customer-service promise

Not satisfied with their existing customer insight approaches, Specsavers worked with Maze on a worldwide project taking in over 2,000 stores.

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From theory to facts

Satisfied customers are everything in retail. Maze provides Anton Sport with immediate feedback from customers, helping the company to rapidly adjust its behaviours and habits.

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View more case studies

We see a clear link between satisfied customers and good performance figures. Customer percentages, garments per customer and average purchases have all increased since we started using Maze.
Elise Myhre Hoe, Store manager KappAhl
Some of our favorite articles

Maze in the news

Direct, continuous customer feedback for every store

KappAhl in Krokstadelva, Norway, is now scoring higher in their face-to-face customer interactions…

Daily training has meant that we have worked our way up

Continuous feedback from customers directly to each store has produced results…

Achieve the same high results across every store
and improve customer satisfaction.

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All employees at Møbelringen use the Maze app

Before using the Maze app for customer feedback, Møbelringen relied on gut feeling to see how satisfied their customers were.

Tomas Pinås
Sales Director

Better focus with Maze for Sweden’s leading bookstore

“The ones best at customer experience are the ones that are going to survive”

Tomas Pinås
Sales Director
Anton Sport Maze feedback

Anton Sport is not the biggest, but the best

– We are not the biggest, but in Norway we are for sure the best! says Morten Borgersen, the main owner and daily leader of the Norwegian retail sports chain “Anton Sport”. 

Tomas Pinås
Sales Director