


Turn daily feedback into revenue
Maze collects feedback from your in-store customers every day and turns it into clear, store-specific insights and recommendations. Over 10,000 stores use it to lift conversion, basket size and loyalty.
Drive better results for your business and your people
Higher conversion and bigger baskets
Your teams get daily feedback from real customers on the focus areas each store has chosen. When staff know which behaviours matter most, they talk about them, practise them, and sell more.
Loyal customers who buy more
Frontline staff learn what makes their local customers happy enough to return, instead of choosing a competitor. Loyal customers buy more often and spend more per visit, which is where the real growth sits.
Every store performing at its best
The same chain strategy lands differently in every store. Maze gives each store its own insights and recommendations, so the gap between your strongest and weakest locations gets smaller.
Trusted by industry leaders from all around the world






Examples of industries
we work in

Grocery

Optician

Pharmacy

Fashion & Sport
Don’t see your segment?
Learn from our customers success!

“I do think Maze is helping us build our customer base, increase customer satisfaction and guarantee repeat customers.”

“Almost all of our employees use the Maze app all the time. The app creates a culture where selling is fun, and a strong culture is clearly invincible.”

“I would go so far as to say it's the most engaging app or new platform that we've launched during my time at REISS.”

“Thanks to Maze, we’ve been able to create a goal and take the right actions to reach it”

“It's brilliant, so easy to use. We can quickly get insights and focus on strategic improvements”

“Since we get data and comments in real time, this suddenly becomes here-and-now-knowledge, which makes it easier to adjust accordingly.”

“When I see the behaviour measured in Maze being at a high level, I know that around the next corner we have the commercial results.”

“It’s crucial that store employees have the opportunity to do what’s necessary. Maze has given them increased pride, and it generates genuine enthusiasm.”

“Logging in and seeing good feedback from customers and forwarding it to the store managers, that absolutely fills me with joy.”

“It’s a solution that just works, and that is extremely important for a retailer.”
Learn from our customers success!
Ken Glynn
Store Manager at Expert Ireland
Jon Lyngra
COO at Power Norway
Luci Vardy
Global Retail Director at REISS
Ronnie Curbishley
Data scientist at Co-op East of England
Heidi Engan
Country Manager, Gina Tricot Norway
Jill Clark
Frm Director of Customer Services at Specsavers
What your teams actually do in Maze
Maze is a daily habit, not a quarterly report. Customers answer a few questions about the visit, and the app turns their answers into something the store team can act on before the next shift.
- Store teams read what customers said yesterday, no digging through reports
- Our AI assistant Mímir prioritises which behaviours to focus on based on revenue impact
- Store teams set a shared focus area and track progress day by day
- Both managers and colleagues can send kudos when someone deserves it

Don’t believe us? Trust the numbers.
+82% +82%
More likely to buy again
When a service interaction gives customers real value, they buy more or come back instead of switching to a competitor.
- No value received 1×
- Value received 1.82×
+31% +31%
More spent by returning customers
Returning customers spend more than new ones, and they are 50% more likely to try a new product.
- New customers 1×
- Returning customers 1.31×
88% 88%
Trust friends over ads
Delighted customers tell others about their visit, and most people trust recommendations from friends and family over traditional advertising.
- 88 of 100 consumers
Results from stores like yours


Why are customers coming back to your store?
Each dot is one of 100 returning customers.
- 45% Prior positive in-store experience
- 36% Location
- 12% Other
- 7% Advertising and promotions
Get the latest Insights from Maze
Learn strategies and examples of how to grow your retail stores through a culture of behaviour change.


Get started in only 4 weeks
Curious to try Maze? You can get started and use it for yourself in only 4 weeks. The process is very simple:
- Maze has an easy onboarding solution that does not need a high focus from the IT department.
- A full onboarding process demands around 15-30 hours from your team, and we’ll handle the rest.
- Start your journey towards behaviour change, amazing customer experiences and increased store revenue right now!

