Perfect in-store customer experience.
Every time.

AI driven training app with feedback from real customers encouraging retail staff to take responsibility for their daily training.
Over 90 000 daily users
This is Maze

Upgrade your retail staff with AI

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Feedback from real customers in real-time

Through your customer loyalty program/POS customers get to answer questions about their visit.

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Daily training powered by AI

The Maze app gives every in-store team member training activities and goals to reach.

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Continuous improvement loop

Training creates new behaviours that take you closer to your goal: perfect in-store customer experience.

Case

Helping Specsavers to deliver on their customer-service promise

Not satisfied with their existing customer insight approaches, Specsavers worked with Maze on a worldwide project taking in over 2,000 stores.

Read more
The results of daily training with the Maze app

Increase your sales

Increased footfall to your store

Prior positive in-store experience is now the biggest factor on footfall to your store in all retail segments.

Increased purchase per visit

Increase the number of customers that are offered purchase advice with up to 50% with the same staffing.

Increased basket value

What would the effect be if each customer purchased 1-2 more items each visit to your store? That’s something Maze’s customers have accomplished.






“Maze has given us new energy to boost our work”
Elise Myhre Hoen, Store Manager at Kappahl

“When we started using Maze it was like flipping a switch. That’s how big of a change it was.”
Mia Hansson, Store manager Gina Tricot

Maze quick facts

Prior positive in-store experience is now the biggest factor in getting customers coming back to your store

In all retail segments, prior positive in-store experience is 3 to 10 times more important than advertising & promotions to ensure footfall to your store.
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Improvement through continuous development.
Every day, by all staff.

Maze is the missing piece of the puzzle in achieving perfect in-store customer experience. Change can be difficult, whether it’s about increasing sales, becoming a better listener or developing new habits.


By combining scientific approaches to customer engagement with direct feedback from real customers, the Maze app for daily training creates new better habits for retail staff.


The app gamifies and rewards the areas of improvement you’ve chosen to focus on. It’s fun to use and creates measurable effects.

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Easy to get started with smooth onboarding

Maze integrates seamlessly to your existing loyalty program and with our easy onboarding you’re soon up and running. Exactly as with our other +90 000 users!


Maze uses AI to propose, measure and follow up each store and its staff’s improvements over time.

We see a clear link between satisfied customers and good performance figures. Customer percentages, garments per customer and average purchases have all increased since we started using Maze.
Elise Myhre Hoe, Store manager KappAhl
Some of our favorite articles

Maze in the news

Direct, continuous customer feedback for every store

KappAhl in Krokstadelva, Norway, is now scoring higher in their face-to-face customer interactions…

Daily training has meant that we have worked our way up

Continuous feedback from customers directly to each store has produced results…

Create perfect in-store customer experience.
Every time.

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Feedback

The hidden ROI of customer experiences

Let’s look at some examples where investing in customer experience leads to increased conversions and hit rate, which in turn leads to profit for your stores.

Tomas Pinås
Sales Director
Feedback

Stop depending on NPS: What retailers get wrong about customer feedback

The NPS question. Probably the most used tool ever for measuring customer satisfaction and loyalty. But can you really count on it to change behaviour and outcomes? Let’s look closer and see how retailers should use NPS to create meaningful change.

Tomas Pinås
Sales Director
Retail

Maximize your retail revenue: The connection between employee engagement and profit

2023 has been a rough year for retailers. Inflation has caused sales to drop as people are keeping their wallets close to their chest. The question is: How can retailers attract repeat customers and create a culture that empowers the frontline staff to keep improving their skills? You’ll find the answer by looking at employee engagement.

Tomas Pinås
Sales Director

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