What is Maze and how does it work?

The Maze app is a CX platform where you actually get results. It’s the only platform in the world that turns local customer feedback into actionable insights, and our Maze Intelligence AI gives out tailored recommendations to each store. Fun, engaging and simple to use!

What is Maze?

Maze is a daily training app where your frontline staff get feedback, set goals and encourage each other to improve. Feedback is collected from your local customers and turned into insights and tailored recommendations inside the app. The questions sent out are aligned with your store’s strategy and vision, so that the feedback is always relevant and actionable. Based on the insights, each store gets tailored recommendations on what impacts revenue the most. Maze is the only platform in the world that does this on a local level!

What is Maze NOT?

How it works

A tool for behaviour change

Over 10 000 retail stores use the Maze app every day to learn from customer feedback, see what behaviours are most impactful, send kudos to colleagues doing a great job, and much more. It’s a tool where improving behaviours is the goal, and the result is increased revenue, reduced variation across locations, and sustained growth for your entire retail chain

Data, data, data

Collect data from your local customers through strategy-based questions. Learn everything you need, and access all data directly inside the app. Then let managers view statistics and individual responses to understand their customers on a deep level.

Turn data into local, actionable insights

All feedback is translated into clear, actionable insights, making decision-making much easier. Thanks to concrete, regular reports, you’ll understand what drives success in each store, and know exactly what behaviours impact revenue most.

Let each store own their focus

Let each store team set its own focus areas and keep track of their progress to stay on the right path. They can compare results with other stores, swap ideas, and learn from each other. If the store manager isn’t sure what to prioritise, our AI assistant helps to choose the focus area that makes the biggest difference for your revenue goals.

Engage your frontline staff

Gamify the work life of your frontline staff, making them more engaged in their work. Sending kudos, tracking improvements and receiving daily feedback makes the app experience fun and engaging for everyone.

Change behaviours

Inside the app, frontline staff can follow their results and see how they’re developing. Thanks to the insights and recommendations, they can create behaviour change and develop even faster, which also makes work more rewarding and fun.

Get support that sparks action

The Maze app works like an analyst, coach and motivator, all in one. You get data and recommendations presented in an easy-to-digest format by our AI assistant Mimir. Your frontline staff gets tailored coaching, making it easy to work on the right things. And all users get positive reinforcement when they’ve done something extra well.

”I do think Maze is helping us build our customer base, increase customer satisfaction and guarantee repeat customers.”

”Almost all of our employees use the Maze app all the time. The app creates a culture where selling is fun, and a strong culture is clearly invincible.”

”I would go so far as to say it’s the most engaging app or new platform that we’ve launched during my time at REISS.”

”Maze has been the key to the good numbers we have for articles per customer, average purchase, and hit rate, measured against last year.”

"I am pleasantly surprised by the positive results we have had, and how quickly we achieved them"

"It´s brilliant, so easy to use. We can quickly get insights and focus on strategic improvements"

Exciting news - We’ve just launched our biggest Maze app update ever!

Local insights to each store

For the first time ever, you’ll receive store-specific insights, and recommended actions, all in one place. This makes it easier for store managers to make smart decisions and focus on behaviours that has the biggest impact on revenue.

Curious to see what this could mean for your stores?

E-mail me at tomas@mymaze.com and let’s talk.

How can different roles use Maze?

How the C-level Manager uses Maze

By using Maze, you and your managers get local insights and analysis for every store, making decision making and personal development simpler. This also makes your frontline staff feel and perform better across your entire chain.

The C-level Manager can:

How the Regional Manager uses Maze

By using Maze as a Regional Manager, you can ensure that every store is in control of their customer interactions every day, no matter if you are there or not. Each store can put their focus on their own training goals and increase their results through Maze.

The Regional Manager can:

How the Store Manager uses Maze

For Store Managers, the Maze app is an easy way to collect feedback, evaluate and follow up on staff interactions with customers. Inside the app, the Store Manager can learn what to focus on to improve behaviours among the store teams, get an overview of what drives revenue most and give positive feedback to increase motivation and wellbeing.

The Store Manager can:

Look at daily, local feedback to get a clear picture of how the store teams are performing.
See tailored recommendations to know exactly what behaviours are most important.
Understand where to put your focus and drive revenue faster.
See how other stores are performing and learn their secrets to success.
Set common goals and focus areas for the team and follow up whenever you want.
Send out kudos to employees based on positive customer feedback, increasing staff wellbeing.
Receive local insights and recommendations to make sure they know what to work on.

How the frontline staff uses Maze

Thanks to Maze, the frontline staff can excel in their role by using local feedback, insights and recommendations to understand their customers better, and train on the most impactful behaviours. All while having fun and feeling good in the process.

The store staff can:

Look at daily feedback to learn about their local customers’ wants and needs
Share their experiences with their colleagues and learn from each other.
Receive insights to change their behaviour in a positive way.
Learn and repeat training activities proven to create top tier salespeople.
Track their progress and see how small changes can rapidly improve results.
Receive praise from colleagues, making sure they understand that their hard work matters.

Get started in only 4 weeks

Curious to try Maze? You can get started and use it for yourself in only 4 weeks. The process is very simple: