How the grocery industry uses the Maze app

Grocery chains across Europe, for example REMA 1000, Netto, Mega Image and Albert, use the Maze app to improve the customer experience and increase basket sizes by using local customer insights. By acting on daily feedback, these chains ensure that customers find what they’re looking for and help build long-term customer lifetime value.

Maze is all over Europe

Maze is implemented in 100 chains in more than 10.000 stores and have over 100.000 daily users. We’re the only platform in the world to deliver local insights and recommendations based on what actually matters to the customers.

The Maze app turns one-time shoppers into lifetime customers.

Maze is a daily feedback app for retail teams and managers. It provides real input from customers and highlights exactly where to focus to achieve the best results and build customer lifetime value. Managers can track store performance even when they are not in the store, and quickly identify where action is needed. In grocery, this helps teams improve service, resolve stock issues faster, increase basket sizes and ensure the store is ready when it matters most.

Grow basket size through better customer experiences

Customers who return because of a previous great experience spend 15–18% more per visit than those who shop based on convenience alone. Maze helps you deliver those standout moments, with local insights on service, availability, and store conditions, turning satisfied shoppers into higher-value customers every time.

Ensure customers find what they came for

With daily customer feedback, grocery chains can quickly identify gaps on the shelves and adjust assortment, logistics, and sourcing accordingly. This ensures customers get what they need, especially during peak shopping times, making your store their first choice, not a backup. This creates trust and satisfaction that turn one-time shoppers into loyal, lifetime customers.

Optimize store performance hour by hour

With the Maze app, grocery retailers can monitor customer satisfaction by specific times of day and week. Identify exactly when issues like friendliness, product availability, or cleanliness need attention. Your store managers can make data driven adjustments to daily routines and improve the customer experience where it matters most.

Keep managers in control, even off the floor

Maze gives store managers a clear view of what’s happening in their store, even when they’re not physically present. Daily customer feedback highlights what needs attention, making it easy to focus on the right actions at the right time. Managers can make faster, smarter decisions that boost team motivation and improve store performance.

Co-op East of England boosts performance with daily insights

Co-op East of England wanted more than just a metric. They needed a way to understand how customers really felt, and act on it fast. With Maze, they found a practical tool that helps teams focus on what matters, make stores more customer-friendly and build habits that lead to better results every day.

Exciting news - We’ve just launched our biggest Maze app update ever!

Local insights to each store

For the first time ever, you’ll receive store-specific insights, and recommended actions, all in one place. This makes it easier for store managers to make smart decisions and focus on behaviours that has the biggest impact on revenue.

Curious to see what this could mean for your stores?

E-mail me at bo.rasmussen@mymaze.com and let’s talk.

It’s brilliant, so easy to use. We can quickly get insights and focus on strategic improvements

Ronnie Curbishley

Data scientist at Co-op East of England

“A perfect management tool. It has become a perfect management tool for us when we visit stores”

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