Maze for the optical industry

Maze collaborates with several brands in the eye and optical health industry, like Specsavers and Brilleland, to improve customer experiences and conversion rates.

Use Maze for a number of positive effects:

Increase conversion rates

Raise your expertise and provide more knowledge than your customers would ever expect by using daily feedback to train your staff. By using the customer journey data, you can focus on proven key behaviours to increase conversions.

Get repeat customers

Maze supports your staff in delivering a high-quality customer experience – And high levels of customer loyalty are the result of positive interactions happening each day across every store.

Raise team spirit

Celebrate great customer interactions and send compliments to colleagues. Maze provides tools and opportunities to raise team spirit, increase enthusiasm and build a culture based on staff wellbeing.

Some of our customers:

”When I see the behaviour measured in Maze being at a high level, I know that around the next corner we have the commercial results.”

Kjetil Engen

Managing Director, Brilleland

”We had extremely positive experiences of using Maze in our Nordic region and managed to increase our customer loyalty by 10%.”

Jill Clark

Frm Director of Customer Services at Specsavers

Success stories

With over 90 000 users globally, Maze is helping stores all over to release the underlying potential among their staff and get repeat customers. Learn how they do it.

Retailmagasinet

Synsam

22/09/2022

Measuring our service encounters yields results – “What we do must be based on facts”

Optician

Specsavers

Helping Specsavers follow through on their customer service promise

Specsavers decided to use Maze because they were not satisfied with existing customer insight approaches....

Retailmagasinet

Interoptik

18/10/2021

We will deliver FANATICAL customer service

Optician

Brilleland

Maze and Brilleland – The connection between behaviour and commercial success

As more eyewear and optical store chains are upgrading their customer feedback systems, the relation...

A tool for behaviour change

Make behaviour change a fun and engaging process by using Maze as a daily training app for your frontline staff. Managers can set focus areas for individual stores and track their improvement over time. Then they can use concrete feedback to increase engagement and energise the staff, making them better at their jobs.

Create loyal customers

By offering better and better customer experiences, your customers want to keep coming back for more. Satisfied customers tend to spend more, return time and again, and recommend you to others.

Focus on your needs

Let managers set goals for each individual store, and follow-up to see they’re heading the right direction. Learn from other stores to make sure each decision is the right one.

Plan the right activities

What exact skills does your employees need to improve? How are the best performing stores doing it? Deepen your knowledge and give your managers the tools they need to improve the frontline staff and increase conversions.

Engage your staff

By using gamification, positive feedback and a continuous improvement loop, your employees will be more engaged, and have more fun at work. When your staff is engaged, the positive energy will translate to your customers.