How the fashion industry uses the Maze app
Maze is partnering with some of the largest fashion chains in the Nordics and UK, like Reiss, Gina Tricot, Kappahl, MQ, Polarn O. Pyret and Match to improve the most important KPIs and turn shoppers into lifetime customers.
Maze is all over Europe
Maze is implemented in 100 chains in more than 10.000 stores and have over 100.000 daily users. We’re the only platform in the world to deliver local insights and recommendations based on what actually matters to the customers.
The Maze app turns one-time shoppers into lifetime customers.
Maze is a daily feedback app for retail teams and managers, perfect for fashion chains who want to level up their service and build a loyal customer base. It provides real input from customers and highlights exactly where to focus to achieve the best results. Managers can track store performance even when they are not in the store, and quickly identify where action is needed. In fashion, this helps teams improve service, grow conversion rates, increase basket sizes and ensure great customer experiences.
Build a loyal customer base
Customers who receive help and thoughtful recommendations during their shopping experience spend around 28% more more per visit. Maze helps you create meaningful interactions, whether it is guiding someone to the fitting room or assisting with an online order when a size is unavailable. With daily insights on service, helpfulness, and timing, your teams can turn satisfied shoppers into lifetime customers.
Improve your most important KPIs
With daily customer feedback, our Maze AI can quickly identify what drives footfall, conversion, and basket size for local stores. From encouraging customers to try items in the fitting room to offering help at key moments, the Maze app reveals what actions and behaviours has the most impact. This allows teams to focus where it counts, and create experiences that increase spending, build loyalty, and turn occasional shoppers into repeat customers.
Motivate and engage your frontline teams
Younger teams thrive on recognition and feedback, and Maze taps into that mindset. Maze helps frontline employees focus and work on the right behaviours by translating daily customer feedback into clear priorities. And when the frontline staff feel confident to step in, offer advice, and follow up with customers, it creates better energy in the store, better results on the floor, stronger focus and a team that actually wants to stick around.
Maximise sales potential from fitting rooms
Maze reveals how important the fitting room interactions are to drive conversion and basket size. Customers who are guided or encouraged to try items typically spend 20 to 30% more. With daily insights, managers can track which stores are using the fitting room most effectively and help every team make it their strongest sales tool.
How REISS transformed the customer experience with Maze
Reiss is a modern fashion house and retail chain, offering attainable luxury collections of unwavering elegance. Having used Maze for almost a year, they have seen several positive changes within their stores. They now understand their customers on a deeper level, they get daily feedback that they use to improve, and the Maze app creates a real buzz among the frontline store teams.
They now have:
- Improved fitting room conversion rates
- Higher engagement in the teams
- Taken their service to the next level
- Access to raw, rich data they never had before
Local insights to each store
Curious to see what this could mean for your stores?
E-mail me at gww@mymaze.com and let’s talk.
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Get started in only 4 weeks
Curious to try Maze? You can get started and use it for yourself in only 4 weeks. The process is very simple:
- Maze has an easy onboarding solution that does not need a high focus from the IT department.
- A full onboarding process demands around 15-30 hours from your team, and we’ll handle the rest.
- Start your journey towards behaviour change, amazing customer experiences and increased store revenue right now!
