How the fashion industry uses the Maze app

Maze is partnering with some of the largest fashion chains in the Nordics and UK, like Reiss, Gina Tricot, Kappahl, MQ, Polarn O. Pyret and Match to improve the most important KPIs and turn shoppers into lifetime customers.

Maze is all over Europe

Maze is implemented in 100 chains in more than 10.000 stores and have over 100.000 daily users. We’re the only platform in the world to deliver local insights and recommendations based on what actually matters to the customers.

The Maze app turns one-time shoppers into lifetime customers.

Maze is a daily feedback app for retail teams and managers, perfect for fashion chains who want to level up their service and build a loyal customer base. It provides real input from customers and highlights exactly where to focus to achieve the best results. Managers can track store performance even when they are not in the store, and quickly identify where action is needed. In fashion, this helps teams improve service, grow conversion rates, increase basket sizes and ensure great customer experiences.

Build a loyal customer base

Customers who receive help and thoughtful recommendations during their shopping experience spend around 28% more more per visit. Maze helps you create meaningful interactions, whether it is guiding someone to the fitting room or assisting with an online order when a size is unavailable. With daily insights on service, helpfulness, and timing, your teams can turn satisfied shoppers into lifetime customers.

Improve your most important KPIs

With daily customer feedback, our Maze AI can quickly identify what drives footfall, conversion, and basket size for local stores. From encouraging customers to try items in the fitting room to offering help at key moments, the Maze app reveals what actions and behaviours has the most impact. This allows teams to focus where it counts, and create experiences that increase spending, build loyalty, and turn occasional shoppers into repeat customers.

Motivate and engage your frontline teams

Younger teams thrive on recognition and feedback, and Maze taps into that mindset. Maze helps frontline employees focus and work on the right behaviours by translating daily customer feedback into clear priorities. And when the frontline staff feel confident to step in, offer advice, and follow up with customers, it creates better energy in the store, better results on the floor, stronger focus and a team that actually wants to stick around.

Maximise sales potential from fitting rooms

Maze reveals how important the fitting room interactions are to drive conversion and basket size. Customers who are guided or encouraged to try items typically spend 20 to 30% more. With daily insights, managers can track which stores are using the fitting room most effectively and help every team make it their strongest sales tool.

How REISS transformed the customer experience with Maze

Reiss is a modern fashion house and retail chain, offering attainable luxury collections of unwavering elegance. Having used Maze for almost a year, they have seen several positive changes within their stores. They now understand their customers on a deeper level, they get daily feedback that they use to improve, and the Maze app creates a real buzz among the frontline store teams. They now have:

Learn from our customers success!

REISS

“I would go so far as to say it's the most engaging app or new platform that we've launched during my time at REISS.”

— Luci Vardy Global Retail Director at REISS

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Barnas Hus

“Thanks to Maze, we’ve been able to create a goal and take the right actions to reach it”

— Sebastian Lann Retail Director

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Anton Sport

“It’s crucial that store employees have the opportunity to do what’s necessary. Maze has given them increased pride, and it generates genuine enthusiasm.”

— Steve Green Regional Manager, Anton Sport

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Gina Tricot

“We can see that the customers like our stores better, they recommend us for friends more often and they keep coming back. As a result, the average sales are going up.”

— Heidi Engan Country Manager, Gina Tricot Norway

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Kappahl

“We see a clear connection between using Maze and our healthy bottom line. Both the number of goods and the amount spent per customer have increased.”

— Elise Myhre Noen Store Manager at Kappahl Outlet

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Polarn O. Pyret

“Maze has been the key to the good numbers we have for articles per customer, average purchase, and hit rate, measured against last year.”

— Kim Lundvall Retail Manager at Polarn O. Pyret

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It’s brilliant, so easy to use. We can quickly get insights and focus on strategic improvements

Ronnie Curbishley

Data scientist at Co-op East of England

“A perfect management tool. It has become a perfect management tool for us when we visit stores”

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