Why do retailers love Maze?

Maze delivers results every day: Daily use of the Maze app leads to higher conversion rates, more engaged employees, increased basket sizes, and stronger customer loyalty.

"It was the only platform that truly got to the root of our customers’ feedback and in-store experience."

Luci Vardy

Global Retail Director at REISS

Today’s challenge in retail

Retailers across the globe face the same problem: a strategy that performs brilliantly in some stores completely falls flat in others, even when it’s implemented the exact same way. And many find it hard to know what to focus on to grow the whole chain. This makes it hard to hit important KPI:s and limits the revenue potential of the entire chain.

How often are customers being greeted?

Store: Oxford Street

Greetings (55%)
55%
Satisfied customers (67%)
67%

Store: Bond Street

Greetings (87%)
87%
Satisfied customers (90%)
90%

Store: Westfield

Greetings (32%)
32%
Satisfied customers (50%)
50%

The solution

We spent the past 20 years refining our solution to this frustrating puzzle. The thing is, there’s no such thing as a one-size-fits-all strategy. Every store is different and performs best when it focuses on what matters most to them. But don’t worry, with the right local insights and guidance, each store can improve in its own way. And when that happens, performance gaps don’t stand a chance.

The results when using Maze

Higher conversion rates

Higher conversion rates

Thanks to daily feedback and coaching in the Maze app, employees know exactly what they need to change or improve to perform at a high level in their customer interactions. And when a salesperson is engaged, motivated and learns the right behaviours, the conversion rates increase.

Engaged employees

Engaged employees

The Maze app is fun! Thanks to gamification and positive reinforcement, using Maze feels energizing instead of feeling like a chore. Employees love to use Maze to learn from customer feedback and understand which behaviours lead to the best impact. This creates meaning and motivation, since they get seen by their managers and feel like their work matters.

Less performance variation between stores

Less performance variation between stores

The Maze app helps every store perform at its best by using real feedback and local, actionable insights from customers. Instead of applying the same strategy everywhere, each store gets the input it needs to focus on what matters most. With tailored recommendations in hand, every store can improve staff behaviours, and the variation gap gets eliminated.

World class customer experiences

World class customer experiences

Customers want guidance, support and helpful advice, delivered in a way that feels enjoyable and personal. With Maze, every team member understands what their local customers are looking for and can use the app’s tailored recommendations to improve their behaviours and create positive, memorable experiences every time.

Using Maze is like having 3 extra employees in every store team!

With Maze in your pocket, it’s like having three top performers on every store team (without spending the money to hire three employees): The Analyst, the Coach and the Motivator. Together, they help your stores reach their goals faster, boost team engagement, and improve customer experience where it matters most.

In the Maze app, our AI assistant, Mímir, takes on all three roles, delivering local insights, regular reports, timely guidance and continuous encouragement, so every store team keeps learning, improving and performing at its best. The result? Increased revenue, reduced variation across locations, and sustained growth for your entire retail chain.

Maze is all over Europe ​

Maze is implemented in 100 chains in more than 10.000 stores and have over 100.000 daily users. We’re the only platform in the world to deliver local insights and recommendations based on what actually matters to the customers.

Want to see how we can help your organisation?

Book a free 30-minute consultation where we’ll explore your needs and how we can support you.

Event & Webinar

A glimpse into our Maze calendar, where you can watch our recorded webinars, and see our upcoming plans and how you can meet and interact with us.
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Book a 30 min consultation

Take full control of your store performance and create incredible customer experiences, right away!

Meet our team and discover why top retailers use Maze daily. In just 30 minutes, we will: