Volaris Group Acquires Maze Feedback AS

Acquisition marks the start of a new growth phase, expanding Maze’s reach and access to global expertise.

Maze Feedback AS has been acquired by Volaris Group, marking the beginning of a significant growth phase for Maze. Frode Berg will continue to serve as Chief Executive Officer and anticipates leveraging enhanced tools and opportunities to deliver a world-class application to an expanded global audience.

“We are happy to have Maze Feedback AS find a home in Volaris Group,” says Janni Løber Zesach, Group Leader, Volaris Group. “Maze Feedback AS has shown success in the retail vertical market, and we look forward to combining our shared knowledge and expertise to facilitate frontline retail training. By capitalizing on the Volaris network, we hope to pursue a data-driven culture through best-practice sharing.”

For existing Maze users, the focus will remain on continuity. The app experience will stay consistent and continue to improve, building on the progress made in recent years. The Maze team will remain the same, now with the added advantage of tapping into a broader network of expertise and insight.

“The acquisition of Maze Feedback AS by Volaris Group signifies an exciting new chapter for our company,” says Frode Berg, Chief Executive Officer, Maze Feedback AS. “Volaris Group offers a community of entrepreneurs to learn from through its buy-and-hold model. Our goal of helping stores see high conversion rates, engaged employees and minimized performance variation is supported by the knowledge and vertical market software network we now have access to.”

About Volaris Group

Volaris acquires, strengthens, and grows vertical market technology companies. As an Operating Group of Constellation Software Inc., Volaris is all about strengthening businesses within the markets they compete, enabling them to grow – whether that growth comes through organic measures such as new initiatives and product development, day-to-day business, or through complementary acquisitions. Learn more at www.volarisgroup.com

About Maze Feedback AS

The company was founded in 2005 to address the problem of shifting retail strategy and performance results store-to-store. By translating CX data into personalized insights and guidance, retail stores can recognize opportunities for growth and train staff to see increased satisfaction and sales. Further developments leveraging artificial intelligence are now in place to enhance the actionable insights provided to store staff. Maze has helped to improve performance in more than 10,000 stores in Europe, with retails in industries such as Fashion/Sport, Grocery, Optician, Pharmacy and more.