






Join Maze at NRF New York 2025!
Maze is hosting two exclusive pre-NRF activities, filled with opportunities for inspiration and networking. Listen to retail pros like Ron Thurston discuss insights from 2024 and future trends in the retail world.
Jumpstart your NRF trip
with exclusive opportunities
NRF New York 2025 starts 11th of January, but we wanted to start this amazing event a few days earlier. That’s why we’re hosting two exclusive activities on Thursday 9th and Friday 10th, perfect for those who wants to make the most of their New York visit. You’ll be able to learn from some of the best in retail and spend some time with other retailers to network and discuss your current challenges and goals. Sounds great? Keep reading.
What activities can you join?
JAN
9
Exclusive panel debate and drink reception
With varying customer experience levels across all retail businesses affecting in-store sales, we ask: ”What can Europe learn from the US in-store customer experience to boost sales, and can Europe offer some insights in return?”
Join a panel discussion chaired by NRF Retail Voice’s Ron Thurston, featuring senior retail leaders from Europe and the US. They will explore the benefits of US in-store service levels, their impact on conversion rates, basket size, customer loyalty, and emerging trends in retail that could challenge the status quo.
We’ll debate the retail team’s crucial role in achieving all goals and how staff engagement and recognition can significantly improve sales outcomes.
Enjoy drinks and light refreshments throughout the evening.
Speakers/Panelists

Best-selling author of “RETAIL PRIDE” and over 30 years of retail experience.


VP of Retail, North America for Fueguia and formerly VP of retail for AWAY.


Involved in developing and growing the best luxury online retailer in the world.

Pivotal in expanding the brand’s presence across North America.
What’s on the agenda?
- Listen to a panel discussion hosted by Reiss, where Ron Thurston and other senior retail leaders will discuss service levels in the US, and its impact on conversion rates, basket size, customer loyalty.
- Enjoy cocktails and canapés in REISS SoHo flagship store and connect with fellow industry leaders.
- After the reception, we invite those who wish to join us for a nearby dinner to continue the conversation in a more intimate setting. Don’t miss this exclusive opportunity to connect with fellow industry leaders and gain insights into how REISS is redefining customer experience and how they’re celebrating the dedication of their teams - The REISS approach to retail excellence.
JAN
10
Breakfast seminar at the Norwegian Consulate
Speakers






What’s on the agenda?
- A representativ from the consulate greets everyone welcome
- Gøril Wold Wægger gives a short introduction about Maze
- Lise Jung Brogaard Falkenberg – Retail Director at Voice gives a presentation about a customer-first strategy, a long-term focus, and the personal impact of living these values in leadership.
- Emma Taylor – Vice President, North America at REISS will talk about “the 1% club, happiness and how they’ve used Maze to improve.
- Time for networking and mingling.
Our Speakers
Ron Thurston is on a mission to celebrate, elevate, and empower the people and spirit of the retail industry and beyond. With a career spanning over three decades, Ron has passionately led retail stores and operations for some of America's most iconic brands, including Gap, West Elm, Apple, Tory Burch, Bonobos, and Saint Laurent.
As the acclaimed author of the bestseller "RETAIL PRIDE: The Guide to Celebrating Your Accidental Career," Ron inspires retail professionals around the world to embrace and celebrate their unique career journeys.
Ron's impact is further amplified through his advisory roles with leading retail tech companies like Ometria, Butterfly, and YOOBIC, where he provides invaluable insights to fuel their growth. He is also set to launch Season 2 of his podcast, Frontline Fridays, in early 2025.

Carissa Barrett is the VP of Retail, North America for Fueguia, a luxury fragrance brand based in Milan. She is Formerly VP of Retail for AWAY and spent many years at Byredo as Vice President of Retail.
Carissa Barrett is a multi-store, Executive Vice President, and retail business management professional with twenty-four years of progressive management experience. She has a proven track record and participated in and oversaw multiple store openings in the United States, London, Paris, Dubai, and Korea.

Marianna Satanas grew up at the Net-A-Porter Group, and was there for 9 years between 2006-2015. She was lucky enough to be a part of the development and growth of the best luxury online retailer in the world. Marianna started off in tech as a web producer and left as the Head of eCommerce for Mr Porter.
In 2016 she moved across the pond for DKNY as VP eCommerce & CRM to create an elevated customer experience and to help implement an omni strategy. Marianna had a few roles in New York, primarily in fashion D2C. However, now she has switched to the other side and is focusing on the digital wholesale business with Eton Shirts.
With a dedicated career at Reiss spanning seven years, she has been pivotal in expanding the brand’s presence across North America, driving exceptional customer experiences and operational excellence. Her extensive background includes 13 years with TOPSHOP TOPMAN, where she held key leadership roles, such as U.S. Retail Manager, and was recognized as a Retail Week Rising Star.
She will share valuable insights on driving revenue in the competitive retail landscape by fostering an engaging and rewarding environment for frontline staff. She will highlight how a supportive culture, where employees feel valued and motivated, directly contributes to overall business success and customer satisfaction.
With extensive experience in retail leadership, Lise embodies a customer-centered approach rooted in core values: people focus, passion, integrity, and a winning mindset. Currently, as Director of Retail at Voice, she oversees MATCH, VIC, Boys of Europe, and their online shops, driving a transformative shift from production-driven to consumer-driven operations with a focus on customer experience and a partnership with Maze. Previously, she led ECCO’s omni channel transformation across Europe and managed VERO MODA’s global retail operations, building a deep understanding of retail from the ground up.
In this session, Lise will give us some thoughts about a customer-first strategy, a long-term focus, and the personal impact of living these values in leadership.

Since 2005, Gøril has been a strong force at Maze, helping retail clients achieve frontline excellence through the innovative Maze Feedback App, which leverages real-time customer insights for local stores. She will lead this breakfast and also reveal how and why Maze impacts more than 100 retailers throughout Europe.
What is Maze?
We like to call it a tool for behaviour change. But more specifically, it’s a daily training app where your frontline staff get feedback, set goals and encourage each other to improve. Retailers all over the world use it to easily collect feedback from customers and turn it into actionable insights. The smart thing is to make Maze a part of your culture to increase engagement, improve sales skills and create top-tier customer experiences.
100 retail chains with 12.000 stores in 20 countries are using Maze daily to improve their retail chain, and the people within it.
We love to do events and meet-ups where retailers can share their experiences and goals, and learn from others in similar shoes. That’s why we’re inviting you to these exclusive events, the day before NRF New York starts.

Sign up here
Make sure you start your NRF trip the right way! Our events are full of inspiration, valuable learnings and interesting networking opportunities.
If you have any questions, please contact Gøril:
The spots are limited, don’t forget to submit your interest.
We’ll see you in New York!
PS. The 3 course dinner is only available to join if you are also coming to the Reiss drink reception. Join us for an unforgettable night!