How leading optician chains grow with Maze
Maze partners with major optical retailers like Synoptik and Bayfields to turn everyday customer feedback into real growth. With clear insights on the actions and behaviours that drive subscriptions, deliver great service, and build loyalty, Maze helps chains become the first choice for customers – for life.
Maze is all over Europe
Maze is implemented in 100 chains in more than 10.000 stores and have over 100.000 daily users. We’re the only platform in the world to deliver local insights and recommendations based on what actually matters to the customers.
Make your chain the first choice for every customer
Maze helps optical chains deliver consistent customer experiences, drive subscription growth, and build lasting patient loyalty. With daily local customer feedback, managers and teams in all stores know exactly where to focus to improve service, strengthen retention, and maximise lifetime value.
Turn eye exams into subscriptions
Every customer touchpoint matters. The first time someone visits the store and needs new glasses. The eye exam. The guidance through different frames. Every store team needs to know how to deliver great customer service, but also how to start conversations about subscriptions early in the customer journey. By looking at insights from local customer feedback, you and your teams can spot winning behaviours and spread that knowledge across your chain, gaining more subscriptions than ever before.
Grow customer lifetime value
For opticians, retention is just as important as conversion. In the Maze app, you’ll be able to see exactly what actions boost care plan sign-ups, reduce churn and makes people come back more often to your clinics. By using daily, local insights, your teams will know what to focus on to create great customer experiences and build relationships with the customers – for life.
Create consistent service across all stores
Not every store delivers the same level of service, but customers have the same expectations in all stores across your chain. They will notice when the service is sub-par. Maze gives each store local feedback and insights, which makes it easier to grow based on what works on that specific location. This reduces variation between stores and gives customers the same high-level service in all locations.
Strengthen loyalty through expert advice
Many customers only visit once, which creates high churn for optical chains. To retain them, every interaction must feel valuable. Maze shows your teams how to take the expert role and give clear recommendations on glasses, lenses, and care plans, while also ensuring smooth and speedy service at key moments like pickup. When customers experience both expert advice and efficient service, they are far more likely to stay loyal and return again and again.
How Brilleland connected behaviour with commercial success using Maze
They now have:
- Full transparency in performance across stores
- A direct link between staff behaviour and sales results
- A tool to monitor and improve the sales process
- Predictive insights to forecast commercial success
Local insights to each store
Curious to see what this could mean for your stores?
E-mail me at tomas@mymaze.com and let’s talk.
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Get started in only 4 weeks
Curious to try Maze? You can get started and use it for yourself in only 4 weeks. The process is very simple:
- Maze has an easy onboarding solution that does not need a high focus from the IT department.
- A full onboarding process demands around 15-30 hours from your team, and we’ll handle the rest.
- Start your journey towards behaviour change, amazing customer experiences and increased store revenue right now!