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The importance of customer experience

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The customer meeting is crucial, everything else is support functions in Retail, says Henning Eriksen, CEO of Møbelringen.

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Polarn O. Pyret has, since its founding in 1976, been selling high-quality outerwear for children. They were early adopters of sustainability in design. The garments were designed to endure children climbing trees, crawling on asphalt, and rolling around. The clothes are so sturdy that they can be handed down multiple times.

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Crucial to have service as an integrated part of the shop’s business.

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