Technology is changing society. How we work, socialise and shop is evolving. There is no aspect of our existence which isn’t becoming more digital. And the retail industry is at the epicentre of this global transformation.
Making customers feel welcome is one of the most important tasks that staff working in stores perform. A customer visiting the store for the first time may be particularly sensitive to how they are being treated. Maze provides the tools to help you improve your customer interactions.
Do you ever wonder how a particular customer experienced your service? Maze provides you with the answers. Using a detailed a questionnaire, we find out how customers felt about different aspects of their visit, such as the checkout, the fitting room, and your product knowledge. Each customer presents a unique opportunity to learn more and to challenge yourself to get better, all while sharing experiences with your colleagues.
The way in which you address a customer’s needs is often the key factor in determining whether or not they make a purchase. Customer trust is created through a combination of factors including your knowledge, service and responsiveness. It’s possible that you are repeating behaviour patterns that negatively impact on customers without even being aware of them. Maze delivers insights based on customer interactions and feedback, which are fed straight into the app.
Use the app to choose those activities that you want to practise, and improve your skills. Your chosen activity might something as simple as saying ‘hello’ to a customer or asking whether they need help in the fitting room. They’re often things you do in-store on a daily basis.
With Maze, you gain a clear picture of your overall personal development. You’ll see how small changes to the way you deliver customer service can rapidly improve your results.
The Maze app provides you with the opportunity to share your knowledge, while simultaneously learning from other talented colleagues. Maze helps you take advantage of the collective experience and knowledge held within the team. Together, you are then able to track your upward progress over time.
Everyone loves positive feedback – and it’s a key part of the Maze approach. You will receive praise from other employees, in addition to the continuous feedback you receive from your store’s customers. Maze lets you know that your hard work is paying off.
In the last two years, retail has evolved at warp speed. As brands and consumers alike adapted to the unprecedented conditions of the pandemic, widespread digital behaviours took root. But digital transformation isn’t just for e-commerce brands and online shoppers. It is also changing the in-store experience for both customers and staff.
Retail Week Live is a world-leading retail summit that connects, inspires and challenges businesses to innovate and succeed in an ever-changing world. And at Retail Week Live 2022, Maze is taking centre stage.