In today’s retail market, customers have high demands for sustainability, accessibility, customer service, and waiting times in stores. Maze is leading the development of the customer encounter in retail through collaborations with companies such as Power, Gina Tricot, Kappahl, and Akademibokhandeln.
Every day, thousands of employees and customers contribute to improving the customer experience in physical stores. Through ongoing feedback from customers, employees gain insight into areas of the customer encounter that need improvement and take responsibility for training in their customer interactions, thereby creating more satisfied and loyal customers.
A higher ambassador rating also means that retail stores are taking important steps towards increasing their turnover per customer. By increasing the number of loyal customers, stores increase their sales, recommendations, and the number of returning customers.
Turn every customer interaction into a training opportunity. Satisfied customers form the basis of meeting your KPIs.
Give every store in your chain the chance to excel by sharing the skills and knowledge of your best salespeople with every employee.
By getting a little better at customer service each day you’ll increase the proportion of customers who are fully satisfied with your store. Satisfied customers tend to spend more, return time and again, and to recommend you to others.
What skills do you need in order to improve? What are some of the tricks used by other leading retailers? Deepen your knowledge and share tips and advice directly via the app. Each day’s training activity could be something as simple as saying ‘hello’ to a customer or asking whether they need help in the fitting room. In other words, things you might already do in the store every day.
Maze helps you focus the areas where you need to develop in order to create an even better customer experience in your store.
Use the app to track your ongoing development and progress. The customer feedback you receive will show where you are performing well and where there’s room for improvement on any given day. Help drive behavioural change and be sure to praise staff members who succeed by handing out kudos.
How can you turn every employee and part time worker into a superstar and unlock their underlying superpowers? We talked to our own Senior Partner Gøril Wold Wægger with over 18 years of sales and project experience in the information and technology industry, and 10 years in the hospitality and services sector.
The most impactful part of your success and revenue as a retailer is your company culture. This is what all other positive effects come from. Yet, this is something many companies don’t talk about very often. Let’s look at why this should be a top priority, and how you can build a winning culture.
On the 14th of February, we facilitated an exclusive networking event where some of our most growth-minded Maze customers from the Nordics got together for an inspiring Meetup! Here are some of their biggest takeaways from the event.
