Maze and retail

In today’s retail market, customers have high demands for sustainability, accessibility, customer service, and waiting times in stores. Maze is leading the development of the customer encounter in retail through collaborations with companies such as Power, Gina Tricot, Kappahl, and Akademibokhandeln.


Every day, thousands of employees and customers contribute to improving the customer experience in physical stores. Through ongoing feedback from customers, employees gain insight into areas of the customer encounter that need improvement and take responsibility for training in their customer interactions, thereby creating more satisfied and loyal customers.


A higher ambassador rating also means that retail stores are taking important steps towards increasing their turnover per customer. By increasing the number of loyal customers, stores increase their sales, recommendations, and the number of returning customers.

“Increase our ambassador rating”

“There is no doubt that Maze has helped us increase our ambassador rating. Our customer interactions have changed since we started receiving customer feedback.”


“With Maze feedback, it’s easy to compare stores and learn from each other, no matter where they are located in the country. Generally, we now work more proactively with sales work in the stores compared to before. Always with the customer in focus, that is, the customer’s demands – not ours.”

“Improving ourselves”

“Maze is a great tool to have in our toolbox. It allows us to maintain a high level while also improving ourselves. The feedback from our customers gives us, as management, the opportunity to keep up with the development.”

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Maze App

Unlock the potential of your staff

Sales staff tend to perform at different levels – something that creates an administrative challenge for every store manager. Maze provides you with a tool that will help you to make the most of the skills of your best sales staff. You will be supported in developing all store employees store during every sales meeting.
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Day-to-day training for customer satisfaction

Turn every customer interaction into a training opportunity. Satisfied customers form the basis of meeting your KPIs.

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Share tips and tricks from your best stores

Give every store in your chain the chance to excel by sharing the skills and knowledge of your best salespeople with every employee.


A tool for change management

Make change management a fun and engaging process by using the features of the Maze app. Maze enables you to set focus areas for your store and track how much you improve over time. Feedback from Maze increases engagement and creates a positive feedback loop that energises staff.
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Ambassador customers

By getting a little better at customer service each day you’ll increase the proportion of customers who are fully satisfied with your store. Satisfied customers tend to spend more, return time and again, and to recommend you to others.

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Training activities

What skills do you need in order to improve? What are some of the tricks used by other leading retailers? Deepen your knowledge and share tips and advice directly via the app. Each day’s training activity could be something as simple as saying ‘hello’ to a customer or asking whether they need help in the fitting room. In other words, things you might already do in the store every day.

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Focus on your needs

Maze helps you focus the areas where you need to develop in order to create an even better customer experience in your store.

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Track your progress

Use the app to track your ongoing development and progress. The customer feedback you receive will show where you are performing well and where there’s room for improvement on any given day. Help drive behavioural change and be sure to praise staff members who succeed by handing out kudos.

Create perfect in-store customer experience.
Every time.

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