Maze and the pharmacy market

In an industry where trust is paramount, Maze provides pharmacies with the opportunity to learn from their customers in an efficient and powerful way. Maze is spearheading the development of customer interactions through partnerships in Sweden, Norway, Denmark, and the United Kingdom.


Over 950 pharmacies in Scandinavia and over 450 in the United Kingdom are currently using Maze, where thousands of employees utilize feedback from their customers to not only increase sales but also create safer store experiences characterized by high trust and knowledgeable staff.


As pharmacies increase their ambassador rating, the number of loyal customers who feel safe shopping there also increases. Loyal pharmacy customers also recommend their favourite pharmacy to their friends and are more likely to return, compared to other customers.

“Quality experience”

“It is important for us that our customers have a quality experience when they visit our member’s pharmacies. For the same reason, we are pleased to see a clear and distinct development in several of our core areas, not only for individual pharmacies but across the entire country.”

Maze App

Get the best from all your employees

Every employee is unique. That’s why it’s critical that support and training is delivered at an individual level and takes into account each person’s unique situation. This approach opens the way for staff to learn indirectly from each other and take on-board new ways of achieving even higher levels of customer satisfaction.

Get to know your customer

Feedback on customer experience is delivered directly to the app in an engaging, easy-to-understand format.

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Track the development of staff using clear feedback from the app.


Achieve measurable improvements

Experienced managers know that different staff members perform at different levels and that customer experience can vary widely between stores. What skills and tactics do the best salespeople employ – and how can these be taught to other staff members? How can you level out the performance of individual stores and take every store to the next level?
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Ambassador customers

By getting a little better at customer service each day you’ll increase the proportion of customers who are fully satisfied with your store. Satisfied customers tend to spend more, return time and again, and recommend you to others.

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Training activities

What skills do you need in order to improve? What are some of the tricks used by other leading retailers? Deepen your knowledge and share tips and advice directly via the app. Each day’s training activity could be something as simple as saying ‘hello’ to a customer or asking whether they need help in the fitting room. These may be basic things staff do in store every day, but how are they actually being conducted?

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Focus on your needs

Maze helps you focus the areas where you need to develop in order to create a more consistent customer experience in your store.

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Track your progress

Use the app to track your ongoing development and progress. The customer feedback you receive will show where you are performing well and where there’s room for improvement on any given day. Help drive behavioural change and be sure to praise staff members who succeed by handing out kudos.

Create perfect in-store customer experience.
Every time.

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