The optical market


Maze and the optical market

Maze collaborates with several brands in the eye and optical health industry. Specsavers, Brilleland, Interoptik, and several other optical chains have increased their sales by improving their store experiences and collecting feedback from loyal customers.


Our collaborations extend from the Nordic countries, the United Kingdom, Ireland, the Netherlands, Spain to Australia, New Zealand, and the USA, where thousands of employees in 4,000 stores use the Maze app every day to offer their customers a better store experience.


With Maze, several optical chains have increased their ambassador rating by actively listening to their customers on how they can improve the customer experience in their stores.


Our collaborations have shown that satisfied optical customers spend up to £10 more per visit than less satisfied customers.

“Increased our customer loyalty”

“We had an incredibly positive experience with Maze in our Nordic region and managed to increase our customer loyalty by 10 percent.”

“Our main tool”

“I like to call it feed forward work. Because when I see the behaviour measured in Maze being at the high level, I know that around the next corner we have the commercial results.”

“Delivered significant results”

“The everyday training has delivered significant results.”

Maze App

Achieve consistent high-quality with Maze

Maze takes away the guess work. You will be able to measure the results of your activities in a simple and clear manner and get answers as to why certain outlets outperform others – and precisely how the successful ones do it.
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Outstanding customer service – regardless of store

Ensure all stores maintain the same high level of service so that all your customers receive the treatment they expect, no matter where they are.

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Invest smart

With help from hard facts and figures, you will be able to add resources where they’re required, improving your performance and generating even more satisfied customers.


The tool for measurable improvements

Getting started with Maze is easy. There are no large, expensive and time-consuming IT projects required. Close collaboration with our partners allows us to provide a standardised file transfer tool for managing customer data. Our customer-focused project manager oversees the project in collaboration with a project manager appointed by you.

Maze helps you to use continuous feedback from your customers to create new behaviours and a stronger culture in every store. There’s no need to keep guessing what your customers might be thinking – you will know exactly what’s on their minds. Maze enables you to track results by region or by store in order to see what staff are doing well and where they need to improve. You’ll receive a steady stream of comments from the customers that will help you to improve customer interactions and the customer experience in your store. A more unified experience within your various stores will help to develop a stronger brand and a clearer concept, customers will feel more confident knowing they will get the same high level of service, no matter which of your shops they visit.

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Ambassador customers

By getting a little better at customer service each day you’ll increase the proportion of customers who are fully satisfied with your store. Satisfied customers tend to spend more, to return time and again, and to recommend you to others.

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Track your progress

Track your company’s progress via the app and sort by country, region and store. Are you getting better at customer service? Who’s doing best and why? All the answers are at your fingertips.

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Login & use

Ensure that the app gets used and that staff and store managers are logging in and reading customer feedback. Maze provides a simple tool for comprehensive follow-up across all levels of the organisation.


Reports & insights

Maze’s analysts can provide you with startling insights and analysis based on your data. You’ll discover what drives customer loyalty and which actions have positive and negative impacts on customer perception. You will also be able to access and use fully up-to-date information within the solution. Create reports for meetings and make them available to others. Search the comments for sentiments that allow you to quickly tap into what customers are saying about a particular topic – and to discover what’s frustrating them.

Create perfect in-store customer experience.
Every time.

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