The grocery industry


Maze and the grocery market

Maze is improving the store experience in several major grocery chains. For example, Netto, Coop East of England, Coop, Rema 1000, and Kiwi have improved the experience in their stores and increased their sales by listening to their customers and increasing their ambassador rating.


The Maze app is currently used in over 5,000 grocery stores in Norway, Denmark, the United Kingdom, Czech Republic, Greece, and Romania. 40,000 employees receive customer feedback, track their store’s progress, and train daily with the app to improve the customer experience for their customers.


With Maze, these thousands of stores are taking significant steps towards increasing turnover per customer and increasing the number of loyal customers through behavioral changes based on direct customer feedback.

“A perfect management tool”

“It has become a perfect management tool for us when we visit stores.”

Maze App

Unlock the potential of your staff

Sales staff tend to perform at different levels – something that creates an administrative challenge for every store manager. Maze provides you with a tool that will help you to make the most of the skills of your best sales staff. You will be supported in developing all store employees store during every sales meeting.
icon chat

Day-to-day training for customer satisfaction

Turn every customer interaction into a training opportunity. Satisfied customers form the basis of meeting your KPIs.

icon lamp

Share tips and tricks from your best stores

Give every store in your chain the chance to excel by sharing the skills and knowledge of your best salespeople with every employee.


A tool for change management

Make change management a fun and engaging process by using the features of the Maze app. Maze enables you to set focus areas for your store and track how much you improve over time. Feedback from Maze increases engagement and creates a positive feedback loop that energises staff.
icon customers

Ambassador customers

By getting a little better at customer service each day you’ll increase the proportion of customers who are fully satisfied with your store. Satisfied customers tend to spend more, return time and again, and to recommend you to others.

icon kudos

Training activities

What skills do you need in order to improve? What are some of the tricks used by other leading retailers? Deepen your knowledge and share tips and advice directly via the app. Each day’s training activity could be something as simple as saying ‘hello’ to a customer or asking whether they need help in the fitting room. In other words, things you might already do in the store every day.

icon target 2

Focus on your needs

Maze helps you focus the areas where you need to develop in order to create an even better customer experience in your store.

icon growth 5

Track your progress

Use the app to track your ongoing development and progress. The customer feedback you receive will show where you are performing well and where there’s room for improvement on any given day. Help drive behavioural change and be sure to praise staff members who succeed by handing out kudos.

Create perfect in-store customer experience.
Every time.

Please fill out the form below and we will contact you shortly.


(video) Knowledge boost improves the customer experience at Marbodal

Swedish kitchen brand Marbodal, part of the Nobia group, has been selling locally made kitchens since 1924. They started using Maze in 2020 to boost knowledge about their customers and for daily training to improve the customer experience.

Tomas Pinås
Sales Director

(video) “50% increase in sales since transitioning to our business model”

Anton Sport uses Maze to continue to excel in customer service, while at the same time pinpointing specific areas for improvement. – It is about being seen. It’s about being measured. That is what Maze gives us, says general manager and owner Morten Borgersen.

Tomas Pinås
Sales Director

(video) Panduro is brimming with enthusiasm

Danish arts and crafts retail chain Panduro uses Maze to increase the knowledge about their customers, and to improve their customer experience. At the same time, the positive vibes are multiplying thanks to the feedback. 

Tomas Pinås
Sales Director

Please follow us on LinkedIn

You’ll be able to access relevant videos, news and articles.