How the grocery industry uses feedback to fuel success
Few industries are as relentlessly competitive as the grocery industry. Margins are thin, opening hours are long, often more than...
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Best Product Maze develops methods and tools to improve the customer experience in store, through everyday training.
Store manager Gina Tricot
We see a clear connection between using Maze and our healthy bottom line. Both the number of goods and amount spent per customer have increased. Happy customers definitely buy more!
Store manager Gina Tricot
Maze is the missing piece of the puzzle in achieving perfect in-store customer experience. Change can be difficult, whether it’s about increasing sales, becoming a better listener or developing new habits.
Prior positive in-store experience is now the biggest factor in getting customers coming back to your store.
In all retail segments, prior positive in-store experience is 3 to 10 times more important than advertising & promotions to ensure footfall to your store.
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“Daily training and customer surveys with the Maze feedback app give us the energy to boost our work”, says Elise Myhre Hoen, store manager at the Kappahl outlet in the Buskerud shopping mall in Norway.
Maze and Gina Tricot has been partners for 3 years and so far, the partnership has produced several positive outcomes.
In today’s retail market, customers have high demands for sustainability, accessibility, customer service, and waiting times in stores. Maze is leading the development of the customer encounter in retail through collaborations with companies such as Power, Gina Tricot, Kappahl, and Akademibokhandeln.
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“When we started using Maze it was like flipping a switch. That’s how big of a change it was.”