The power of feeling seen: how recognition is transforming retail

Live from London, Maze hosted a webinar with two retail voices who know the retail frontline better than most: Luci Vardy, global retail director at Reiss, and Chris Brook-Carter, CEO of Retail Trust. Together, they shared how retail is changing, what staff really need to thrive, and why recognition and well-being are no longer optional […]
Why retailers should shift focus from hard KPIs to soft KPIs

Last spring, Gøril Wold Waegger hosted a webinar, which brought a lot of value to several retailers in different segments. She talked about the value of soft KPIs when it comes to growing your physical stores. The question In retail, it’s easy to measure what’s visible. Sales, conversion rates, revenue. These hard KPIs are familiar […]
Every store is unique. Your strategy should be too.

The process in the retail industry has been very clear over the past few years. Start with a smart, well-thought-out strategy across your entire chain, gather insights, and adjust as needed. The goal is fair: grow the chain using the best strategy possible. However, the problem many chains run into is that the results vary […]
6 steps to a successful retail culture

The most impactful part of your success and revenue as a retailer is your company culture. This is what all other positive effects come from. Yet, this is something many companies don’t talk about very often. Let’s look at why this should be a top priority, and how you can build a winning culture.
Driving continuous improvement

On Tuesday, 24 October, ShelfLife was delighted to be invited by ambassador Mari Skåre to ‘The Norwegian Retail Innovation Summit’, an exciting new event held at the Norwegian residence in Dublin 4. Organised in conjunction with Maze, it promised an evening of networking, learning, and collaboration with some of Norway’s most influential retail leaders.
Increase customer loyalty from the bottom up

Most retail brands tend to view things from the wrong point of view. They insist on pushing cultural changes from the top down, which more often than not result in internal jokes about the higher ups, or a few workshops where culture is being discussed (and soon forgotten).