This is how you make each store perform like the best
The best retailers understand that in order to grow their brand and create great customer experiences that make people want to come back, they need each store to perform at an evenly high level across the entire chain. But over the years we’ve seen that the majority of retailers only have a few high performing […]
Stop depending on NPS: What retailers get wrong about customer feedback
The NPS question. Probably the most used tool ever for measuring customer satisfaction and loyalty. But can you really count on it to change behaviour and outcomes? Let’s look closer and see how retailers should use NPS to create meaningful change.
How Maze is helping Specsavers see, hear – and smile
In the last two years, retail has evolved at warp speed. As brands and consumers alike adapted to the unprecedented conditions of the pandemic, widespread digital behaviours took root. But digital transformation isn’t just for e-commerce brands and online shoppers. It is also changing the in-store experience for both customers and staff.