Major challenges during Covid-19
Covid-19 is currently affecting us all to varying degrees. The Maze app has helped Anton Sport assess the customer’s perceived safety when visiting stores by including a specific question in the customer survey. This way, they can ensure that stores follow applicable guidelines for reducing the risk of contagion day to day. Anton Sport implemented this measure and during a two-week period the sports chain could see a 25% improvement in the way the stores handled the risk of infection.
“Normally, you stand close to the customer when you talk to them or show them a bicycle, for example, but it takes some additional experience to be able to demonstrate a product when you have to keep a couple of metres’ distance from the customer. We introduced a number of new routines based on customer feedback and could clearly see an improvement week on week, after the new routines were introduced,” says Morten Borgersen, MD of Anton Sport.