Maze ensures that Anton Sport receives immediate feedback from customers, enabling the company to rapidly adjust its behaviours and habits. It provides an opportunity to correct bad habits almost immediately. This concrete feedback means that both managers and employees save valuable time as the sales situation rarely needs to be explained. Instead, you can go straight to the point of the challenge and look for solutions. Day to day learning enables store managers to help sales staff more easily and to make the customer feel valued in store.
Covid-19 is currently affecting us all to varying degrees. The Maze app has helped Anton Sport assess the customer’s perceived safety when visiting stores by including a specific question in the customer survey. This way, they can ensure that stores follow applicable guidelines for reducing the risk of contagion day to day. Anton Sport implemented this measure and during a two-week period the sports chain could see a 25% improvement in the way the stores handled the risk of infection.
“Normally, you stand close to the customer when you talk to them or show them a bicycle, for example, but it takes some additional experience to be able to demonstrate a product when you have to keep a couple of metres’ distance from the customer. We introduced a number of new routines based on customer feedback and could clearly see an improvement week on week, after the new routines were introduced,” says Morten Borgersen, MD of Anton Sport.
Swedish kitchen brand Marbodal, part of the Nobia group, has been selling locally made kitchens since 1924. They started using Maze in 2020 to boost knowledge about their customers and for daily training to improve the customer experience.
Anton Sport uses Maze to continue to excel in customer service, while at the same time pinpointing specific areas for improvement. – It is about being seen. It’s about being measured. That is what Maze gives us, says general manager and owner Morten Borgersen.
Danish arts and crafts retail chain Panduro uses Maze to increase the knowledge about their customers, and to improve their customer experience. At the same time, the positive vibes are multiplying thanks to the feedback.
